HAPPIER TODAY, HEALTHIER TOMORROW

In a world where health has become more relevant and indulgence is the king of many decisions, we created a campaign that looked at how we are able to redefine health beyond counting calories. Understanding that people want healthier lives but struggle to achieve it, we repositioned the brand’s communication to show Splenda as an alternative to sugary choices that enabled consumers to live healthier, happier, and longer lives by making it easier to cut back on sugar. The campaign is the first step in establishing Splenda as a brand that can meaningfully impact people’s lives.

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