GLOBAL MONTH OF COFFEE 

Global Month of Good, Starbucks’ annual initiative that brings partners from around the world together to create a positive impact in their communities and the environment, became a unique celebration through a partnership with Peanuts, leveraging Snoopy’s 75th anniversary. Our challenge was to design and execute a global campaign across more than 80 countries, integrating Snoopy as the central character of this experience while ensuring cultural consistency, emotional impact, and active engagement from partners and customers in every market.

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