DON'T SWEAT, GO FORWARD

The pandemic generated tensions such as anxiety and dread. As consumers seek to return back to the familiar they also sought to embolden and unite as women so that they can take on any high stress moments. We created a campaign that focuses on empowering women backing them through the massive cultural shift currently happening in Mexico, openly rejecting the very specific role that they are supposed to play within the family unit and society, fighting to stay true to the women they want to be rather than the women they are expect to be.

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